The unique intricate prints and vibrant colors on Qishma clothing are produced using state-of-the-art digital printing on raw cupro fabric. Digital textile print technologies offer a sustainable solution to the negative environmental impact of traditional textile manufacturing practices. Digitally Printed cupro fabric virtually eliminates the consumption of water and the discharge of noxious effluents.
Since 2012, our brand partner Tarannum Hassan has always been at the forefront of developing sustainable clothing with advanced technology such as non-fluorinated durable water repellency, and eco-friendly digital printing. Huntsman has always been our India factory partner to print all our sustainable fabrics. Read Full Article By working with them, together, we create value today and ensure a vibrant tomorrow, and make a vibrant world possible for future generations, safety and the environment at the forefront of everything we do.